Laser Sharp Sales System with Lab Profile
Most of the courses that salespeople attend are marketed as customized and take into account the needs of the salespeople more than thinking about what kind of client do the products or services target. Also, more than often, when a trainer comes and teaches a sales recipe, they ignore the needs of the client and the specific language they need use in order to sell.
In terms of sales, this means that usually, salespeople go “fishing”with a rather large net, which translates into losing many clients. This happens because they learn a general recipe to present a product or service based on what the sales agent knows and don’t think about the unique way the client thinks or acts.
Actually, out of the 10 clients that the company addresses, they end up selling to perhaps 1 client because they “accidentally” come across that language the client wants to hear in order to buy the product. So, even with a sales team, you can waste many opportunities that you could capitalize on.
In other words, salespeople knock on the client’s door, meet the client and, most of the time they ask a set of questions or recite a product presentation they normally pick up at a course. If this is suitable for the client, the product will be bought, but if the presentation manner doesn’t fit the client, the sales agent has just ticked his box of having met the client who does not want to buy.
Why is this happening?
Because each client category can be characterized by a few specific details related to the way people think, act, and talk. If you sell products or services based on the way of the client’s typology and how she/ him thinks, you have great chances of presenting the product in such a way that the client understands its value and is willing to buy the product right away.
This means that at the moment you see the client, you have a chance of 90% to succeed in the sale. Namely, the client’s profile can be determined with an accuracy of up to 90%, as well as a way to address them. Thus, as you sift through your clients, you can notice how you’d win more clients based on you how they think, understand, or interact with your content.
Benefits
Salespeople will notice immediately better and faster results, which are measurable starting the first month of the programme, provided that the process is applied correctly
Salespeople will have a specific format they can keep in their agendas, which will also help them understand the language pattern and the way to address the client from the moment they meet them
Salespeople learn to speak the exact language the client speaks, without using common recipes that, many times, can be annoying for the client
Targets are reached more easily
Higher objectives are achieved in sales
The team will have a specific way to address the clients, a recipe they will use in the process of communicating and supporting the clients
The marketing team will have a set of recipes to address the clients, which are more impactful, and will tempt more clients to buy
Both the sales and client conversion rates will increase, as well as the turnover
The client satisfaction percentage will go up because they will feel understood, appreciated and they will feel the salespeople are on their side and wish to help them
Benefits
Salespeople will notice immediately better and faster results, which are measurable starting the first month of the programme, provided that the process is applied correctly
Salespeople will have a specific format they can keep in their agendas, which will also help them understand the language pattern and the way to address the client from the moment they meet them
Salespeople learn to speak the exact language the client speaks, without using common recipes that, many times, can be annoying for the client
Targets are reached more easily
Higher objectives are achieved in sales
The team will have a specific way to address the clients, a recipe they will use in the process of communicating and supporting the clients
The marketing team will have a set of recipes to address the clients, which are more impactful, and will tempt more clients to buy
Both the sales and client conversion rates will increase, as well as the turnover
The client satisfaction percentage will go up because they will feel understood, appreciated and they will feel the salespeople are on their side and wish to help them
Structure of the programme
90% accuracy while profiling the existing clients
Analysis of the information received from clients and the identification of the company clients’ pattern
Course design – based on the client profile we’ll build a sales recipe that teaches people to sell exactly according to the client’s language, with a laser-sharp understanding of the client’s pattern and the way they think, a recipe for “this is how the client thinks, this is how you talk to them”
Implementing the sales course – a workshop where they will learn each stage of the sales process, how to approach the client and what language to use for each stage of the process
Coaching and follow-up after the implementation phase
Fine-tuning of applying the process, adjustments made based on market feedback